PAMCo 1 2021 Data
(Apr’19 – Mar’20 print data with Nov’20 Comscore data)
Good Morning,
Today we release PAMCo 1 2021 dataset. The data covers the period April 2019 – March 2020 print data with November 2020 Comscore data. All Joint Industry Currencies (JICS) are facing challenges producing estimates using our normal methodology as a result of the pandemic’s limitations on face-to-face research. PAMCo is, therefore, using historical data for print readership and the print data in this release is the same as used for PAMCo 2,3 & 4 2020 data releases. (Print estimates are based on fieldwork conducted between April 2019 and March 2020).
This will be the last dataset that uses Comscore data as PAMCo will be using Ipsos iris from start of 2021 as it is the new UKOM approved supplier of digital data
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