The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. We are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data. Our funding stakeholders are the Institute of Practitioners in Advertising (IPA – Advertising Agencies), Newsworks (representing Newsbrands) and the Professional Publishers Association (PPA – Magazine Media). Our board also has representation from The Incorporated Society of British Advertisers (ISBA). PAMCo – Audience Measurement for Publishers, is the new audience measurement currency for published media, using world leading methodology. It produces de-duplicated brand reach allowing users to carry out reach & frequency planning to enable publishers to commercialise audiences across all platforms – computer, smartphone, tablet and print. PAMCo replaced the National Readership Survey (NRS). NRS was originally designed as a survey to measure print readership and although over time some digital audience data were integrated via NRS PADD this was not a full solution. With the spectacular growth of mobile audiences it was time to design a new service for the digital world which would include all publisher platforms and enable full utility in planning audiences across those platforms. The new PAMCo currency is platform neutral and provides the following: PAMCo’s methodology integrates print readership and demographic data from a high-quality survey of 22,000 participants per year with digital audience estimates supplied by Ipsos iris. The PAMCo survey is based on an ‘online first’ method and includes two phases: Ipsos iris is the new UKOM approved standard for online audience measurement in the UK from January 2021. Topline data is available on the PAMCo website and the complete PAMCo dataset is available for analyses via computer bureaux such as Telmar, Kantar Media, Nielsen IMS and Mediatel, and incorporated within the IPA TouchPoints service for planning purposes.The Publishers Audience Measurement Company Ltd (PAMCo)
PAMCo – Audience Measurement for Publishers Data
How are PAMCo data collected?
Accessing PAMCo Data